by Dr David Goetsch
[abridged; used with permission]
CREATIVITY
People debate endlessly about whether creativity is the result of nature versus nurture. Imagination, originality, and innovation can be applied in any field. Architects are creative in their designs of buildings. Engineers are creative in their solutions to human problems. Business people are creative in how they structure deals. Coaches are creative in developing their game plans. I can say with certainty that the kind of creativity needed in problem solving and decision making in organizations can be learned. Creativity is a process that can be approached systematically and in the 6 phases below.
1. PREPARATION
People debate endlessly about whether creativity is the result of nature versus nurture. Imagination, originality, and innovation can be applied in any field. Architects are creative in their designs of buildings. Engineers are creative in their solutions to human problems. Business people are creative in how they structure deals. Coaches are creative in developing their game plans. I can say with certainty that the kind of creativity needed in problem solving and decision making in organizations can be learned. Creativity is a process that can be approached systematically and in the 6 phases below.
1. PREPARATION
Many people think that creativity reveals itself in a momentary flash of insight that simply arises out of the blue. But when it comes to problem solving and decision making in organizations creativity begins with preparation. Preparation in this context means learning, gaining, experience, and collecting information in the field or discipline associated with the problem. Creativity requires preparation. It involves gaining education, training, and experience in that field. It also involves staying up to date and familiarizing oneself with all of the pertinent information about the problem in question. The key is learning to use the intuition that can come from blending knowledge and experience rather than letting knowledge and experience limit the imagination.