Thursday, May 16, 2013
Form, Content, Design [and Worship]
As we approach the launch of our new church webpage, I have repeatedly been reminded of this fantastic TED talk by Design guru, John Maeda: How art, technology and design inform creative leaders.
Alongside a few other dear souls, I have spent several hours over the past few months agonizing over font selection, tiny layout details, and nearly-unnoticeable design features. Why? Because they are NEARLY unnoticeable ... which is to say: noticeable. And more important: something we all know instinctively, but somehow often forget, ignore, or even intellectually deny when we come to church life:
FORM SHAPES CONTENT as John Maeda so expertly demonstrates in this video clip.
APPLICATION: There is more to a worship song than just the lyrics. The MUSIC matters! Sometimes how we sing matters more than what we sing [case in point: italics]. Things like instrumentation, the minister's apparel and appearance and demeanor, the lighting, the physical atmosphere [stained glass or neon night club] - all these things matter in our churches. And all these "external" things shape the content ["words"] of our worship. Enjoy!